Audience research

 16-25 middle market audience who like to be entertained 

A digitally native audience

Gen Z.

Psychographic- Mainstreamer/ explorer 

Teen vogue statistics 2016 

Seventeen magazine statistics 2016 

Statement of intent

Production

Planning

Industrial context

 

 Print production has evolved through the advancement of technology. Magazines were produced by hand until the printing press was invented and magazines could be mass produced. 

 Between 2017 and 2021, music magazines circulation fell by 90% to 1.8 million.

Almost every magazine has a website in conjunction, to target a digitally native audience.

The large drop in music magazine circulation has shown that to successfully target a 16-25 yr old middle market audience, i will need to create an engaging website, including intertextuality and cross media convergence to draw traction to the print editions. 

Magazines are primarily financed through advertising and subscriptions. The revenue from print sales goes to distributors. Advertising in print, is often criticised for reducing the space for copy and articles, which is what audiences are interested in. 

Magazines are distributed  often from the printers to the consumers. However, digital copies can be purchased through a magazines website. This change in the way consumers get magazines will influence my website, including digital content for audiences.

My magazine is produced by an independent publisher, so distribution methods will aim to be sustainable and eco friendly. 

Independent music magazine publishers - wax poetics 

Wax poetics have a full online magazine on their website. I am taking inspiration from this for my product. 

- idea for distribution, Urban outfitters. Matches target audience 

Audience research - focus group

 

Name : Zac Cooper 
Age: 17
Occupation: Student 

Location: Chalkwell, Essex 

Psychometric group: Reformer/ Mainstreamer 

Interests: socialising with friends, Indie music, Dancing, popular culture (social media), Geo-politics. 

Favourite magazine: Vogue 

“I rarely read magazines, and probably wouldn’t buy one. I enjoy listening to indie music and music I can dance to with friends. If a magazine had an aesthetic cover with an artist I enjoy featured, I would consider reading it, although I gain most news and current affairs from online platforms.”

Name: Emma Clark 

Age: 19 

Occupation: Student/ part time bar tender 

Location: Rayleigh, Essex 

Psychometric group: Mainstreamer/succeeder 

Interests: Sports/ football, house and r&b music, health/ wellness 

Favourite magazine: cosmopolitan

“I rarely read magazines but i am interested in house and r&b music. I listen to these genres through streaming services like Spotify and YouTube. My favourite artist is A Boogie With Da Hoodie and I would be interested in a featured of him in a magazine. I would also enjoy reading a magazine about sports.” 

Name: Brooke Baker 

Age: 18 

Occupation: student/ part time employment 

Location: Basildon, Essex

Psychometric group: Mainstreamer/ explorer 

Interests: Health & beauty, house and pop music, socialising with friends 

Favourite magazine: times magazine 

“ I read magazines from time to time, however I dont’ purchase them. I might read a magazine my parents or siblings have bought, or in a waiting room/ salon. I would not read a magazine about music, however I would be interested in magazines about festivals and concerts. I enjoy house music, if there was a magazine about upcoming house music events, I would definitely purchase it.”

Name: Kitty Callaghan 

Age: 16

Occupation: Student/ part-time waitress

Located: South woodam ferres, Essex 

Psychometric group: Mainstreamer

Interests: Health & wellness, travelling, house/rap music

Favourite magazine : Vogue 

“I dont often read magazines, and would chose to use social media or online news to find out about current affairs. I would purchase a magazine if it had a beautiful front cover or featured an artist I am interested in, to have as decoration/ a collection. I attend music festivals and concerts of rappers, pop artists and jazz artists, so would consider myself a lover of multiple genres.” 

Name: Kordel Rogers 

Age: 49

Occupation: Senior Human Resources business partner, Wilson James 

Located: Leigh-on-sea, Essex

Psychometric group: Mainstreamer/ Resigned 

Interests: Health & Beauty, Yoga, cooking 

Favourite magazine: women’s health 

“I often read magazines and newspapers, when travelling into London for work, however I don’t purchase magazines. I mostly read magazines about lifestyle or interior design. I would not be interested in music magazines. I mostly get news from online sources and I watch the news everyday. I would read any magazine with an article or feature of Stacey Solomon!” 

 

Name: Mark Rogers

Age: 56

Occupation: Full time self employed - consultancy 

Location: Thorpe Bay, Essex 

Psychometric group: Succeeder, Reformer  

Interests: Cars, cooking, the economy + politics

“ I have never read a magazine. I often read news papers and purchase them, but I would never buy a magazine. I enjoy rock music and music from the 60s - present. I would consider reading a magazine about an artist or band I enjoy listening to. I would prefer to watch a documentary about artists I listen to.”

Chosen brief

 I have chosen the print magazine brief because I am interested in creating an interesting production which successfully targets a 16-25 year old middle market audience.