Industrial context

 

 Print production has evolved through the advancement of technology. Magazines were produced by hand until the printing press was invented and magazines could be mass produced. 

 Between 2017 and 2021, music magazines circulation fell by 90% to 1.8 million.

Almost every magazine has a website in conjunction, to target a digitally native audience.

The large drop in music magazine circulation has shown that to successfully target a 16-25 yr old middle market audience, i will need to create an engaging website, including intertextuality and cross media convergence to draw traction to the print editions. 

Magazines are primarily financed through advertising and subscriptions. The revenue from print sales goes to distributors. Advertising in print, is often criticised for reducing the space for copy and articles, which is what audiences are interested in. 

Magazines are distributed  often from the printers to the consumers. However, digital copies can be purchased through a magazines website. This change in the way consumers get magazines will influence my website, including digital content for audiences.

My magazine is produced by an independent publisher, so distribution methods will aim to be sustainable and eco friendly. 

Independent music magazine publishers - wax poetics 

Wax poetics have a full online magazine on their website. I am taking inspiration from this for my product. 

- idea for distribution, Urban outfitters. Matches target audience