Audience research - focus group

 

Name : Zac Cooper 
Age: 17
Occupation: Student 

Location: Chalkwell, Essex 

Psychometric group: Reformer/ Mainstreamer 

Interests: socialising with friends, Indie music, Dancing, popular culture (social media), Geo-politics. 

Favourite magazine: Vogue 

“I rarely read magazines, and probably wouldn’t buy one. I enjoy listening to indie music and music I can dance to with friends. If a magazine had an aesthetic cover with an artist I enjoy featured, I would consider reading it, although I gain most news and current affairs from online platforms.”

Name: Emma Clark 

Age: 19 

Occupation: Student/ part time bar tender 

Location: Rayleigh, Essex 

Psychometric group: Mainstreamer/succeeder 

Interests: Sports/ football, house and r&b music, health/ wellness 

Favourite magazine: cosmopolitan

“I rarely read magazines but i am interested in house and r&b music. I listen to these genres through streaming services like Spotify and YouTube. My favourite artist is A Boogie With Da Hoodie and I would be interested in a featured of him in a magazine. I would also enjoy reading a magazine about sports.” 

Name: Brooke Baker 

Age: 18 

Occupation: student/ part time employment 

Location: Basildon, Essex

Psychometric group: Mainstreamer/ explorer 

Interests: Health & beauty, house and pop music, socialising with friends 

Favourite magazine: times magazine 

“ I read magazines from time to time, however I dont’ purchase them. I might read a magazine my parents or siblings have bought, or in a waiting room/ salon. I would not read a magazine about music, however I would be interested in magazines about festivals and concerts. I enjoy house music, if there was a magazine about upcoming house music events, I would definitely purchase it.”

Name: Kitty Callaghan 

Age: 16

Occupation: Student/ part-time waitress

Located: South woodam ferres, Essex 

Psychometric group: Mainstreamer

Interests: Health & wellness, travelling, house/rap music

Favourite magazine : Vogue 

“I dont often read magazines, and would chose to use social media or online news to find out about current affairs. I would purchase a magazine if it had a beautiful front cover or featured an artist I am interested in, to have as decoration/ a collection. I attend music festivals and concerts of rappers, pop artists and jazz artists, so would consider myself a lover of multiple genres.” 

Name: Kordel Rogers 

Age: 49

Occupation: Senior Human Resources business partner, Wilson James 

Located: Leigh-on-sea, Essex

Psychometric group: Mainstreamer/ Resigned 

Interests: Health & Beauty, Yoga, cooking 

Favourite magazine: women’s health 

“I often read magazines and newspapers, when travelling into London for work, however I don’t purchase magazines. I mostly read magazines about lifestyle or interior design. I would not be interested in music magazines. I mostly get news from online sources and I watch the news everyday. I would read any magazine with an article or feature of Stacey Solomon!” 

 

Name: Mark Rogers

Age: 56

Occupation: Full time self employed - consultancy 

Location: Thorpe Bay, Essex 

Psychometric group: Succeeder, Reformer  

Interests: Cars, cooking, the economy + politics

“ I have never read a magazine. I often read news papers and purchase them, but I would never buy a magazine. I enjoy rock music and music from the 60s - present. I would consider reading a magazine about an artist or band I enjoy listening to. I would prefer to watch a documentary about artists I listen to.”