Audience profile research

Audience profile:  

Name: Ella Smith 

Age: 20 

Gender: Female 

Occupation : University student / part time employed

Salary: £12,000

Location: South East England 

Psychographic : Succeeder/ Mainstreamer 

Values and attitudes: Active on social media, makes life updates and reshares posts to her friends. Attends University College of London (a Russel group). She enjoys socialising with her friends in London and attending concerts and gigs. She reads music magazines to keep up to date with upcoming concerts and events as well as buying merchandise advertised in magazines and social media of her favourite bands/artist. Keeps up to date with world events through digital media, not newspapers.