Audience research - Audience engagement

Audience engagement 

16-25 year old middle market audience that likes to be entertained 

Popular culture :

The target audience enjoys to actively engage in pop culture, being in the Gen Z demographic. This makes them more likely to use social media where pop culture is discussed and circulated. This audience is likely to be active, as they like to be entertained. Perhaps attending concerts and commenting on their favourite artists social media posts. The target audience likely follows mainstream pop culture as well as sub-groups as this demographic tends to immerse themselves in niche groups on social media for comfortability, stability and entertainment