Market research
I conducted some research into my target audience with a form asking about what magazines they read, how often and if they would read music magazines. I asked what type of music events they attend, to understand how my target audience like to be entertained. This allows me to understand the type of music the target audience enjoys, and if they would read a music magazine, why.
From this research I learnt that
All people in the target audience never or rarely read magazines - I am going to create an engaging website to attract my audience to my print editions, having something of value to the target audience, e.g exclusive discounts for concerts/ festivals in the print edition.
4/7 participants would not read music magazines, the target audience is typically not interested in this type of magazine.
The target audience uses social media primarily to get news from social media, i will use cross media convergence to engage audiences.
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